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First and foremost; trust your
taste. This may sound flip, but many people have purchased
diamonds according to “fashions” or “aunt Mary’s”
advice only to regret it later. There are no rules. You may like
a heart shaped diamond even though they are the least common shape
sold today.
 Look
at the top. After all, this is the view you will have of
the diamond for the rest of your life. Of course you need to inspect
the entire diamond, but give the “face-up” its due. Well
cut rounds, pears, ovals, hearts and marquise will display more
brilliance than will radiant, emerald or princess diamonds. Although,
to some shoppers, emerald cuts display a unique elegant look.
 What
shape is best for your hand? Certain cuts can either lengthen
or widen the look of your fingers. A long looking diamond (marquise,
emerald cut) set lengthwise will make your hand look longer. A longish
stone running across your finger creates a wider and shorter
appearance
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